Resources

THE FRINGE FEED

New in 2021, the Fringe Feed online www.adelaidefringe.com.au will house all Media reviews about Adelaide Fringe 2021 events. Media are required to upload their reviews into the Media Portal, which will then appear on the Fringe Feed. You'll be notified by email when a review is added and Adelaide Fringe will monitor the reviews being uploaded. Don't see your review there? Please let us know, keeping in mind that we allow Media a 48 hour turnaround on their published reviews.

The Fringe Feed also groups all our news posts and blogs and allows Fringe Members to 'React' to shows using emojis! 

You will start to see these 'Reacts' appear once Fringe Members are out and about seeing shows; feel free to encourage Fringe Members to review your show at the end of your performance by jumping online to the Fringe Feed! 

You have the choice to display these 'Reacts' on your event page. This can be managed in your AVR, in the 'Opportunities' section. We have currently defaulted the 'Reacts' to not display on your event page, but you will be able to change this any time by selecting 'Yes'. Please allow at least 24 hours after selecting yes for your 'Reacts' to show on your event page before contacting us.

ADDING REVIEWS ONTO YOUR EVENT PAGE

Want to add a great review onto your event page online? Please have a read of the simple instructions here. 

MEDIA REVIEW TICKETS & REVIEWS

Want to know which journalists are booked into your show? Pull a 'Customer By Concession' report in Manage My Tix by following this simple guide. This particular report will list the name of the journalist and the publication they review for, so you know who to expect and where your review will appear.

If you have any issues with media not turning up or only using one ticket when two have been booked, please email mediaticketing@adelaidefringe.com.au. We want to know about this!

MEDIA TICKETING FAQS

Does Fringe accredit media? Who gets accreditation?

Media accreditation to review events for Adelaide Fringe is by application. Fringe will not automatically accredit everyone that applies – they must fulfil certain criteria and their recent history in reviewing Fringe shows is taken into account.

How do reviewers organise their tickets?

Reviewers reserve MediaTIX to events they want to review through the Fringe’s online Media Ticketing portal or via our Ticketing Coordinators. They are permitted to book 1 ticket per event, however they can request 2 tickets. The expectation is that a review will be published within 48 hours of attending the event.

Just like other ticket holders, MediaTIX holders will present their order confirmation email at the venue Box Office or will have physical tickets. They may also show their Adelaide Fringe Media Pass or an alternative media credential (e.g. The Advertiser), but they are required to have a ticket for entry.

Do artists pay any fees for MediaTIX?

No, unlike Presenter Comps (which incur a 30c fee per ticket), MediaTIX do not have any fees attached.

If a reviewer approaches me to review my show, how do I organise that?

If a reviewer approaches you directly they may not be accredited. Have a look at their publication and previous reviews to decide if you would like to give them Presenter Comps. If you would like advice, please don't hesitate to reach out.

Media with full 'review' accreditation are able to arrange MediaTIX directly through Fringe. Some reviewers from smaller outlets are given 'online' accreditation which means they need to ask you if you'd like to have them in before receiving tickets. This is because we want to give you more choice about how your tickets are used.

I or my publicist often contact reviewers directly and they agree to review my show – how do I then organise the tickets?

Rather than issuing an accredited reviewer with Presenter Comps, please email mediaticketing@adelaidefringe.com.au with the reviewer's name, their publication/outlet, their email, the name of your event and the date/time for the booking. That way it doesn’t cost you anything and we can provide assistance along the way.

Someone is listed on the 'Seat Listing with Access Requirement' report for my show as having MediaTIX, do I need to do anything?

You don’t need to do anything except note which publication they are from and keep an eye out for the review!

How do I know if a reviewer is attending my show?

The name of the person reviewing (and the name of their publication) will appear on your 'Seat Listing with Access Requirement' report with a 'MEDIA' ticket type. To find out what media outlet they are from pull a 'Customers by Concession' report and select 'Media Review Comps' as the type of concession from the drop down menu. The 'Company' column on the report will list the media outlet.

The reviewer on my 'Seat Listing with Access Requirement' report has several publications listed next to their name what does that mean?

e.g. Glam Adelaide/Weekend Notes

It means that they write for more than one outlet, but will probably publish the review through only one publication.

A reviewer turned up to my show unannounced…

All MediaTIX that have been processed correctly will be available on your reports. If you think the reviewer hasn't booked tickets or has arrived on the wrong night you can turn them away if you choose. Be aware that if you do so, they may not be able to reschedule for another session and you may miss out on a review. If in doubt, you can always let them in and email our Media Ticketing team the next day and they will chase it up.

I don’t think the reviewer turned up…

Please let us know if you think your reviewer didn't turn up! Follow up with our Media Ticketing team and we will look into it for you. 

What happens after the reviewer has seen my show?

The expectation is that a review is published within 48 hours of attending the event. Media are then expected to upload links to their reviews into the Fringe Feed. Media accreditation is withdrawn if reviewers continually do not attend or do not produce reviews in the expected time frame.

How do I get a copy of the review?

To find the review try an online search for the name of your event and the name of the media outlet. Next, try looking on the website of the media outlet and look for the "arts" or "review" or "entertainment" section. Sometimes reviews will appear on the outlet's Facebook page or blog instead - there should be a link to that on their website. If the outlet is a radio or TV station the review may have been an on air announcement or mention. You will also be able to check the Fringe Feed and upload reviews you approve to your event page.

Keep in mind that reviewers generally have a 48 hour turnaround.

Still no review? It may be with the outlet's editor and is waiting to be published. It is also possible that the reviewer was not able to attend. Email the media outlet directly - there should be a contact email or form on their website.

Contact

The Media Ticketing team can be contacted on mediaticketing@adelaidefringe.com.au or 08 8100 2021