Because we have so many different shows, all with different audiences, we need to make sure the written and visual content across our website and guide is suitable for all ages, is easy to navigate and is consistent from show to show.
As the publisher, we reserve the right to edit the content of your show listing(s). If major edits or changes are required we will work closely with you in suggesting acceptable alternatives.
Table of Contents
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Your Copy
You will need the following prepared for your registration:
- Web copy - this is your show description for the website. 800 character limit.
- Web excerpt - this si the preview text people see when browsing our website. 100 character limit.
- Print copy - If you register by 30 October 2024 you will be in the printed guide. 200 character limit.
Guidelines:
- Keep your show name snappy. Show names are limited to 100 characters (including spaces).
- Use concise language. Make your copy sharp, short and smart.
- Use Australian English (e.g. organisation instead of organization).
- Try not to repeat your show title in the copy, it will already be displayed right next to your description.
- If referring to your show title in your copy, use single quote marks. For example: ‘Arabella’s Adventure’ is a spectacular…
- When using direct quotes, use double quote marks and if from a publication name the source. “Arabella’s humour is second to none” The Advertiser.
- When quoting multiple sources, separate each with a full stop. “Fringe Festival pick” The Advertiser. “Brilliant” RIP IT UP.
- When using exclamation marks, one is the limit. The hit of the Fringe! Not the hit of the Fringe!!!
- Only use an ampersand (&) when referring to a partnership or collective. E.g. ‘Boris & Sergey’s Vaudevillian Adventure’. The ampersand should not be used for linking two separate units or to simply replace the word ‘and’. E.g. A showcase of Middle Eastern and Latino dance. Not A showcase of Middle Eastern & Latino dance.
- For website addresses use lowercase only and omit the ‘www’. (adelaidefringe.com.au not www.adelaidefringe.com). Finish will a full stop if it falls at the end of a sentence.
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Your Images
Think about the following when selecting images to represent your show:
- Your image should be clear, bold and stand out.
- Less is more. Remember the image size in the guide is only approx. 2.5cm x 2.5cm so don’t over complicate it.
- Don’t include text in your image. All the important info, like the title and location will be right next to the picture anyway.
- Try not to include too many people in the image. Again due to the print and display size it will look unclear and messy.
- Don't include Adelaide Fringe branding unless by prior arrangement - this image should represent YOUR show and YOUR brand.
- Invest in high quality images that can be used across your campaign.
Show Thumbnail: You can use this template to fit your artwork to our required dimensions (800px wide x 800px high) before uploading.
Main Hero Image: You can use this template to fit your artwork to our required dimensions (1200px wide x 600px high) before uploading.
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We reserve the right not to publish
- Explicit words. These may be included in your show title or description copy, however due to the general rating of Fringe publications the words f*ck and c*nt will be printed as such with symbols replacing one character of the word.
- Images that are detrimental to or likely to cause damage to either Adelaide Fringe or any sponsors of the Adelaide Fringe.
- Images that are designed for the sole purpose of causing offense or that are liable to incite racial, ethnic, or homophobic hatred.
- Realistic, explicit or pornographic images of female nipples, male genitals or female genitals.
- Copy that is liable to incite racial, ethnic or homophobic hatred.
- Copy that constitutes or encourages conduct that would be considered a criminal offense.
- Copy that is detrimental to or likely to cause damage to either Adelaide Fringe or any sponsors of the Adelaide Fringe.
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Image credit: Dreamgun @ The Garden Gala | Photo by Chloe Elizabeth
Image Descrption: One female and two male performers stand on stage with microphones, holding scripts. The stage is backed by large blue discs of light, the audience is in the foreground.