Resources
Meet the Media
Our speed-dating style event to pitch one-on-one directly to the media.
Analytics and Pixel Tracking
Meta Conversions and Google Analytics information.
Marketing Strategy Guide
Tips and tools for building your own marketing strategy for your event.
Flyering Tips and Tricks
How to make the most of your flyering.
2026 Branding Assets
Adelaide Fringe Style Guide, Season Specific Logos, Branding Kits and Social Media Assets for Ticketing Campaigns.
Australian Tourism Data Warehouse
Promote your next Adelaide Fringe event across online tourism website for free.
Advertising Packages
Looking to Advertise with Adelaide Fringe this season?
How To: Upload Your Advertising Creative into AVR
Purchased Advertising on AVR? You can now upload your artwork.
How To: Market Your Show to Schools
How to market to schools as part of the Adelaide Fringe Schools Program.
Media Contact List
Start reaching out to relevant media outlets.
How To: Write a Media Release
A guide to walk you crafting a compelling media release.
How To: Add Reviews to Your Show Listing
Add reviews from either Fringe Feed or elsewhere to your Adelaide Fringe show listing.
How To: Market Fringe in Your Council
A guide for councils to boost wellbeing , strengthen the economy and encourage positive word-of-mouth experiences.
How to: Market Fringe at Your Venue
What a venue should be doing to help market shows.
How To: QR Codes
Where to find your events custom QR Code in AVR or create your own.
Marketing During the Festival
Tips and tricks for boosting show and venue visibility during the festival.
Poster Design Crash Course
Join Adelaide Fringe 2023 Poster Designer Alana Naylor for the basics of poster design and a walkthrough using Canva.