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What is the Schools Program?

The Adelaide Fringe Schools Program connects artists and youth audiences through the promotion of school-appropriate shows for teachers and children. Fringe is committed to developing future audiences and providing support to artists and access for young people. Schools Program events will be included in the Kids & Schools Guide, which is distributed to South Australian schools, ELCs, libraries, child friendly businesses and is available online.

Adelaide Fringe will:

  • Halve the Artist Inside Charge (AIC) to 2.5% on all Schools tickets sold

  • Waive the $4.80 Transaction Fee when a Schools group is booked

  • Provide access to the Schools Program Coordinator who will be available to you for advice, to answer your questions and to assist you in negotiating with schools where needed. They will ensure that your schools tickets are only purchased by schools, and process all school bookings through an invoice payment method

To have your show included in the Schools Program you will need to:

  • Set a Schools Ticket price that is lower than your least expensive ticket

  • Have an age suitability rating lower than (M) and list all content warnings

  • Agree to provide a complimentary teacher tickets as per the DECD teacher/student ratio guidelines (usually one or two per school group)

 

What you can do...

As an open-access festival, we cannot promote one event over another. However, you can! You as the artist you are encouraged to sell, sell, sell your show. But how?

Reach out to appropriate schools/groups

Below is a great link to the South Australian Department of Education's database of schools. This is a searchable list, which you can use to find primary or secondary schools to target the right age group for your event. Ensure your work is aligned with the school's values or faith before approaching them.

https://www.education.sa.gov.au/parents-and-families/find-schools-preschools-and-other-services

It is a good idea to look for schools with a dedicated Arts Coordinator (generally listed on their website), or address your email to the Curriculum Coordinator, or the subject teacher suited to your event ( i.e. Drama/Music/Art/Language/etc). For primary schools and childcare centres normally it is best to contact the Principal/Director respectively.

You could also approach schools which are near your venue, or speak to any teachers you may know about marketing your event to their school. It may be helpful to approach youth and community groups to ask if your show can be included in their next newsletter or bulletin board.

Align with the Australian curriculum

To see how your event may align with subjects offered in schools, we recommend you look at the Australian curriculum. When you contact schools, it is beneficial to make them aware of any curriculum your show covers.

Below is a link to the Australian curriculum (Reception - Year 10):

https://www.australiancurriculum.edu.au/f-10-curriculum/learning-areas/


Below is a link to the SACE (Year 11 - Year 12) Guidelines for individual subjects:


https://www.sace.sa.edu.au/teaching/subjects

Marketing to a school

Once you have found an appropriate school/group, it is a good idea to send them an information kit or online flyer that contains all relevant details. This may include:

  • Adelaide Fringe 2025 Logo

  • Clearly state you are registered with the Adelaide Fringe Schools Program

  • Session times and School Ticket Prices

  • Venue information

  • Age suitability and rating guidelines

  • A list of Australian curriculum points that your event covers

  • Event description and/or photo

  • Awards and quotes from previous reviews/audience response

  • Any previous arts-in-education experience you have

  • Company/artist biographies

  • Teacher resources  (i.e. teacher notes or activities)

  • Possibility for a Q&A post show- Please confirm this with your venue beforehand!

  • Possibility for incursions at their school - to do either a performance or workshop

 

Please include the School Program booking instructions

  • For any Schools Program bookings please email schools@adelaidefringe.com.au or call 08 8100 2004

  • If you're using email, send your information kit/flyer in an easy-to-download format such as a PDF or Word Document.


Content and ratings

It is your responsibility to accurately detail the age suitability of your event. Your event listing in the Kids & Schools Guide will include the specified classification you nominated during registration. The rating of an event is extremely important to schools, so please take the time to let them know of any further information/content warnings. An accurate rating of the event assists schools/organisations to make appropriate bookings.

Please note- Any complaints or concerns about events that teachers consider inappropriate will be referred to the presenter

By reaching out and marketing your event, you set yourself up for a higher chance of success within the Schools Program!

Please email schools@adelaidefringe.com.au with any queries

Image: Gluttony Schools Day Out 2021 | Photo: Chloe Elizabeth, Adelaide Fringe 2021
Image Description: Two performers onstage at the Gluttony Schools Day Out, looking out to a full audience of students from various attending schools. The stage is filled with multiple props including letters, a balloon, stools and a ball.