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Planning your marketing is a key step on your Fringe journey. This guide will walk you through the various advertising opportunities available through Adelaide Fringe and show you how to purchase and upload your artwork via the Artist and Venue Registration (AVR) platform.

Contents

What's New in 2026?!

Want to showcase your venue or show within our Official Fringe Guide more prominently?! We have exciting new premium advertising positions now available — including the Inside Front Cover (Left & Right-hand sides), Index Page, and Back Cover (Left & Right-hand sides)! We had added a new Screen at the Box Office as well as New Social Media Packages basis the demand in 2025!

Check out our 2026 Ad Kit! for full details on these new opportunities.

*Fringe Advertising Packages

Marketing your show is essential for attracting an audience and selling tickets. While there are countless ways to promote your event, purchasing an advertising package directly from Adelaide Fringe is a fantastic way to reach a highly engaged audience who are already looking for shows just like yours. Our official advertising channels are trusted by audiences and can help you reach potential ticket buyers who are Browse the printed guide, scrolling through our app, or following our social media channels.

 

Why advertise with Adelaide Fringe?

Placing an ad with us means you can get your show in front of a massive audience of highly motivated ticket buyers. Whether you want to be seen in the printed guide, on our website and app, or on our social media channels, we have a solution for you. We can help you reach audiences by genre, location, and even previous booking history, which is a great way to target people you know are keen to see a show like yours. This is a brilliant option if you're time-poor or don't have the marketing knowledge to run your own ad campaign.

*All of our Advertising Opportunities for Adelaide Fringe 2026 will be available for sale via AVR from September 2025. Have a look at last year’s ad kit below in the meantime, and contact ads@adelaidefringe.com.au if you’d like to book any advertising or book on AVR !*

How to Purchase and Upload Artwork

*AVR is live and ready for advertising purchases and artwork uploads.

All available advertising products can be purchased directly on the AVR platform. It’s a simple process to get your campaign up and running.

Once you've made your purchase, you can upload your artwork via AVR by visiting the My Advertising tab to check your due dates, assign your event, and upload your creative assets directly.*

Important Considerations

When you're creating your advertising assets and planning your campaign, it's really important to think about your audience and their user experience when they're looking to purchase tickets. Adelaide Fringe has implemented some extremely effective strategies and digital developments to improve the user journey and generate ticket sales. The cornerstone of this strategy is reducing the number of clicks it takes to purchase a ticket.

As part of this strategy, we cannot accept any artwork, URL, or copy that includes external website URLs or directions to other websites, including QR codes. This is because we want to keep the ticket-buying journey simple for customers, ensuring they can purchase tickets to your show without leaving the Fringe website or app.

There are loads of ways to reach out to your audience and a heap of resources at your disposal to make sure you're choosing the right marketing channels for you. So, don't forget to set aside some time to work out a solid strategy and set yourself a budget for the season. Be sure to read through the Terms & Conditions before purchasing any advertising options.

Summary

  • Adelaide Fringe advertising packages are a great way to reach highly engaged audiences across official Fringe channels like the printed guide, website, and social media.
  • The 2026 Advertising Package kit is a useful reference for planning, though prices and options for 2026 may change.
  • All advertising is purchased and managed through your AVR account under the Advertising Tab.
  • Artwork must not contain external URLs or QR codes, as the Fringe's key goal is to simplify the ticket-buying process.

Additional Resources