Our Marketing team have put together a strategy guide to give you some handy tips and tools for building your own marketing strategy for your event at Adelaide Fringe.

By using and completing the templates and tools, you will gain a better understanding into your event, your audience and utilising marketing channels to get the most out of your Fringe season and beyond.

Table of contents


Find a PDF guide HERE

Find an editable template HERE

Further Resources

We also recommend watching recordings of our 2023 & 2024 Professional Development Series - Who is your audience? & Digital Advertising: Analytics with Kwasi

Image Credit: Dirty Tattooed Bastards | Photo by: Tony Virgo

Image Description: bearded performer in red shirt spinning a plate on a stick.