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Looking to get your show in front of even more people during the festival? The Australian Tourism Data Warehouse, or ATDW, is a fantastic national platform that can help you do just that. This resource will walk you through how to list your Adelaide Fringe event on the ATDW for free, helping you reach a huge audience of keen tourists and locals alike.

Contents

About the ATDW

The Australian Tourism Data Warehouse is a centralised, national database for digital tourism information. Think of it as a one-stop-shop for everything from accommodation and attractions to tours and, most importantly for you, events. By listing your Adelaide Fringe show here, you're plugging your event into a massive network that distributes your information across a heap of prominent tourism websites.

Listing your event is completely free for events and not-for-profit organisations, so it's an absolute no-brainer for Fringe participants looking to boost their visibility without spending a cent.

How It Benefits Your Show

By creating an ATDW listing for your Fringe event, you're not just adding it to another directory; you're gaining access to a huge audience of potential ticket buyers. Your listing can be seen by thousands of people and will be featured on major tourism websites, including:

This widespread exposure helps drive traffic directly to your FringeTIX page, meaning you don't have to worry about any commissions or unexpected costs. Plus, you get to maintain full control over your listing and ensure it aligns with your show's brand. You can update it whenever you need to, which is super handy if you add any extra dates or venues. The platform is even mobile-friendly, so you can make changes on the go.

The ATDW also offers a handy analytics dashboard, allowing you to see how many page views your listing is getting. You can even link your social media platforms to your listing, making it even easier for people to find and follow you. To make the most of this platform, provide as much detail as you can and use captivating imagery to make your show stand out!

How to Register and Create Your Listing

Ready to get started? Registering for the ATDW is a straightforward process. Here's a quick rundown of what you need to do:

  • To create a new account, head to the ATDW login page.
  • If you're a new user, simply create a login using your email address as your username and a new password.
  • If you've used the ATDW before, your username is the email address you signed up with. If you've forgotten your password, just use the 'forgot password' link to reset it.

Once you're logged in, you'll need to select the 'Event' category for your listing and fill in all the relevant details. Before you begin, it's a good idea to have the following information and assets ready to go:

  • Your business ABN (if you do not have an ABN, you can try speaking with your venue for them to list your show on the platform).
  • Your business description and contact information.
  • Key details about your event, such as the venue, dates, and times.
  • At least one high-quality, landscape-oriented image. Photos should be at least 2048 x 1536 pixels. You can use professional photos or good-quality smartphone shots. They must not have any text or logos on them and should be representative of your performance.

Don't worry if you get stuck along the way—the platform has plenty of guidance and examples to help you out.

Summary

  • Listing your Adelaide Fringe show on the Australian Tourism Data Warehouse (ATDW) is free and provides a huge boost to your online exposure.
  • Your listing will be distributed across major national and state tourism websites like australia.com and southaustralia.com.
  • You can easily manage your listing, update details, and track page views through the ATDW analytics dashboard.
  • Make sure you have all your business details, a captivating description, and high-quality landscape images ready before you start your listing.

Additional Resources