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Resources

Welcome, Fringe Makers! As you gear up to promote your show, getting your marketing materials right is key. This guide is your home base for official Adelaide Fringe logos, branding kits, our style guide, and social media assets for all key ticketing campaigns. Use them as you build buzz in the lead-up and keep the hype alive during the festival.

Whether you’re teaming up with a designer or crafting your own posters, flyers or posts, the right assets make your show look sharp, professional and unmistakably part of the Fringe family. Let’s shape culture. Let’s make magic. 

Contents

Download the Adelaide Fringe Assets

To help you create stunning promotional materials for your show, we've put together comprehensive branding kits. These kits include various versions of the Adelaide Fringe logo, approved colour palettes, social media templates and other design elements you might need.

You'll find everything neatly organised for easy downloading. We recommend downloading the entire kit to ensure you have all the necessary components for both print and digital applications.

  • Download the 2026 Adelaide Fringe Official Logo Pack
    This package includes:
    • Adelaide Fringe generic logo
    • Adelaide Fringe logo with website and booking line
    • Adelaide Fringe logo with 2026 dates
    • High-resolution logos in various formats (e.g., JPEG, PNG, EPS, SVG) suitable for print and web.
    • Monochrome (black and white) versions for specific design needs.

 

Using the Logos Correctly

Using the Adelaide Fringe logo correctly is vital for maintaining the festival's professional image and ensuring clarity for audiences. Our style guide provides comprehensive details, but here are a few general rules to keep in mind:

  • Do not alter the logo: Please avoid stretching, squashing, re-colouring, or distorting the logo in any way. Use the versions provided in the branding kit.
  • Maintain clear space: Always ensure there is sufficient empty space around the logo, free from other text or graphic elements. This helps the logo stand out clearly.
  • Minimum size: Be mindful of the minimum size at which the logo can be reproduced. If it's too small, it loses legibility. The style guide will specify these dimensions.
  • Correct colour versions: Use the appropriate colour version (full colour, black, or white) depending on your background and design.
  • High-resolution files: Always use the high-resolution files provided in the kit, especially for print materials, to avoid pixelation or blurriness.

Adhering to these guidelines helps to strengthen the Adelaide Fringe brand and makes your own show's marketing look polished and professional.

Summary

Here's a quick rundown of the key points for accessing and using Adelaide Fringe branding assets:

  • Always refer to the Adelaide Fringe Official Logo Pack for detailed instructions on brand usage and all your promotional needs.
  • Ensure you use logos correctly by avoiding alterations, maintaining clear space, and using appropriate resolutions.
  • Consistent branding helps your show look professional and clearly connected to the vibrant Fringe festival.

Additional Resources

If you have any specific questions about brand usage that aren't covered in the official 2026 Branding Assets or Logo Pack, or if you need assistance with a particular design challenge, please reach out to the Fringe team.