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Creating a standout poster for your Fringe show is crucial for attracting audiences. This guide, based on Alana Naylor's "Poster Design Crash Course," provides practical advice and insights to help you design promotional material that not only looks great but also drives ticket sales.

Contents

Introduction to Alana Naylor

Alana Naylor is a graphic designer with over a decade of experience. Even with her extensive background, she found designing and marketing for her own Fringe show to be a challenging yet valuable learning experience. She's now excited to share her insights and expertise with you to help you navigate the world of Fringe show promotion.

Unlock Your Creative Potential

This "Poster Design Crash Course" is designed to empower you to create stunning posters that reflect your unique vision and drive ticket sales. Alana breaks down the process into three essential parts:

Back to Basics

Alana emphasizes the importance of strong foundations. In this section, she covers the essential fundamentals of poster design, principles she still revisits when facing creative challenges, even after a decade in the industry.

The Art of Creativity

Building on the fundamentals, Alana delves into the three key creative elements that bring a poster to life: fonts, colour, and imagery. Discover how these elements work together seamlessly to create impact.

Hands-On Practice

Alana believes true learning comes from doing. This practical section guides you through creating a promotional poster using Canva, a popular and user-friendly design tool. You'll also learn how to resize your artwork for various platforms and formats, ensuring your message reaches your audience effectively.

This crash course is an ideal opportunity to boost your design skills, whether you're a seasoned pro or just starting out. Alana's blend of professional expertise and personal Adelaide Fringe experiences will inspire you to design with confidence for this year's season.

The Course Breakdown

The sessions are broken down into individual topics as follows:

  1. Welcome
  2. The Concrete - Principles of Design
  3. The Concrete - Designing to Sell
  4. The Creative - Your Key Visual
  5. The Creative - The Power of Type
  6. The Creative - The Impact of Colour
  7. The Creative - Sourcing Imagery
  8. The Practice - Create a Poster in Canva
  9. The Practice - Roll Out Your Promo

You can watch the full playlist of videos here:

Summary

  • Effective poster design is crucial for promoting your Fringe show and driving ticket sales.
  • Alana Naylor's course covers the fundamentals of design, the creative elements of fonts, colour, and imagery, and hands-on practice using Canva.
  • Learn how to create impactful visuals that resonate with your audience and can be adapted for various platforms.
  • This resource provides practical steps to boost your design confidence for the upcoming Fringe season.

Additional Resources