Sign In / Register

Resources

Managing your season at the Adelaide Fringe requires a mix of creative energy and technical precision. This guide breaks down the essential ticketing functions within the Red61 system, ensuring you can track sales, manage attendee needs, and use promo codes to drive your marketing strategy effectively.

Contents

Watch the Session

Filmed: 29/01/2022

Navigating AVR and Red61

As a Fringe artist, your primary hub is the Artist and Venue Registration (AVR) platform. While you used this to register your show, it also serves as the gateway to your reporting suite, often referred to as Manage My Ticks (powered by Red61).

To access your data, log in to AVR and navigate to the Reporting tab on your dashboard. Here, you will find your specific username and password for the reporting portal. This portal is where you will pull real-time sales data, manage complimentary tickets, and view settlement information. Your login is tied to the email address used for registration, ensuring you only see data for your specific shows.

Essential Ticketing Reports

There are three primary reports every participant should be familiar with to keep their season running smoothly:

1. Full Sales Report

This is your "big picture" report. It shows how many tickets have been issued (both sold and complimentary) and the total dollar value of those sales. When pulling this report, a key technical tip is to set your "End Date" to the day after you want to capture; the system's programming requires this to include the final day of your desired range.

2. Seat Listing with Access Requirements

Crucial for front-of-house management, this report lists every patron attending a specific performance. Most importantly, it pulls through access notes—such as mobility issues, vision impairment, or companion card details. Providing this to your venue staff ensures a smooth entry process and better audience experience.

3. Box Office Settlement Report

This report tracks your net profit. It breaks down the Artist Inside Charge and any fees for presenter comps. If your show participated in specific promotions like "Flash Sales," this report will also show the compensation funds added to your net value.

Managing Presenter Comps

Presenter Comps are complimentary tickets issued directly by you for reviewers, family, or industry guests. These are issued as e-tickets delivered straight to the recipient's inbox. Each comp carries a small administrative fee, which is deducted at the time of final settlement.

Important Policy: Adelaide Fringe does not refund or "void" presenter comps once they are issued. Because of the scanning and e-ticketing infrastructure, attempting to refund a comp can lead to technical errors at the door where valid tickets are accidentally marked as void. Only issue comps when you are certain they will be used.

Promo Codes and Discounts

Promo codes are a powerful tool for tracking marketing success. You can request codes for a percentage off, a fixed dollar discount, or "two-for-one" deals. To set these up, you must email the Ticketing Team with the following details:

  • Show Name: Always include this to save time.
  • The Code: A single word (max 15 characters).
  • The Offer: e.g., 20% off or $5 off.
  • Applicability: Which specific performances the code applies to.
  • Dates: When the code should start and end.

Note that the system can become "glitchy" if you use more than 15 different codes. It is recommended to keep your active codes to around five per show to ensure reliability across all sales channels.

Key Takeaways

  • Use the "Day After" Rule: When filtering reports by date in Red61, always set the end date to one day later than the period you want to capture.
  • Schedule Your Data: You can set reports to be emailed to you (and your team) automatically on a daily or weekly basis.
  • Check Access Requirements: Regularly pull seat listings to prepare for patrons with mobility or sensory needs.
  • Verify Promo Codes: Always test your promo codes on the public website about 10 minutes after they’ve been confirmed to ensure they are live and working correctly.

Actionable Tips

  • Automate Your Settlement Tracking: Save your Box Office Settlement Report and schedule it to arrive in your inbox every Monday morning during the festival.
  • Consolidate Your Comps: To avoid the "non-refundable" issue, keep a private waitlist and only process the tickets through the Red61 portal once the guest has confirmed they are definitely attending.
  • Marketing Attribution: Use different promo codes for different platforms (e.g., "FB20" for Facebook, "POSTER10" for street posters) to see exactly which marketing channel is driving your sales.
  • Talk to Your Venue Manager: Ask for a copy of the venue’s current COVID Safe Plan today. Don't wait until the week of your show to find out your capacity has been restricted.

Additional Resources

For technical assistance with the reporting portal or to set up discounts, contact the Ticketing Team. For questions regarding venue capacities and safety plans, reach out to the Artist and Venue Team.