Hello, fellow art enthusiasts and aspiring designers! We are delighted to introduce you to the extraordinary Alana Naylor, a renowned graphic designer, digital illustrator, and the winner of the prestigious 2023 Fringe Poster competition. Alana's journey as the Fringe Poster winner was a whirlwind adventure that led her to host her very first solo exhibition as a part of the Adelaide Fringe Festival. The experience was an eye-opener, even for someone with over a decade of experience in the design industry. That's why she's decided to create this exclusive Creative Crash Course for you.
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Meet Alana Naylor
Alana Naylor is not just your average graphic designer. With an illustrious career spanning over a decade, she has honed her skills to perfection. However, even with her vast experience, Alana discovered that the process of designing and marketing for her own Fringe show was overwhelming and challenging. The creative journey she embarked upon was a valuable learning experience, and she's excited to share her insights and expertise with you.
Unlock Your Creative Potential
So, what can you expect from this exciting Poster Design Crash Course by Alana Naylor? It's a comprehensive program designed to empower you to create stunning posters that not only reflect your unique vision but also drive ticket sales. Alana is going to break it down into three essential parts, making it an engaging and enjoyable learning experience:
1. Back to Basics
Alana believes in strong foundations. In this section, she will take you through the essential fundamentals of poster design. Even after a decade in the industry, she still finds herself going back to these basics when facing creative challenges.
2. The Art of Creativity
Building on the fundamentals, Alana will delve into the three key creative elements that bring a poster to life: fonts, color, and imagery. Discover the magic behind these elements and learn how to make them work together seamlessly.
3. Hands-On Practice
Theory is one thing, but Alana understands that true learning comes from practice. In this practical part of the course, she will guide you through creating a promotional poster in Canva, a popular and user-friendly design tool. You'll also learn how to resize your artwork for various platforms and formats.
This Creative Crash Course is the perfect opportunity to boost your design skills, whether you're a seasoned pro or just starting in the world of design. Alana's unique blend of professional expertise and personal experiences at the Adelaide Fringe Festival will undoubtedly inspire you to design with confidence for this year's Fringe season.
The Course
Sessions are broken up into individual sessions as follows:
1.0 Welcome
1.1 The Concrete - Principles of Design
1.2 The Concrete - Designing to Sell
2.0 The Creative - Your Key Visual
2.1 The Creative - The Power of Type
2.2 The Creative - The Impact of Colour
2.3 The Creative - Sourcing Imagery
3.0 The Practice - Create a Poster in Canva
3.1 The Practice - Roll Out Your Promo
Resources
Looking for a transcript of these videos? You can find those here.
Alana has put together a Concrete Creative Toolbox for links to all the resources she's used in this course. You can find those here.