Raise Dough for the Show was a half day workshop for independent artists and producers aimed to assist with raising money for future presentation opportunities.
Areas covered
- Where is the cash?
- Principles for great fundraising
- Strategies for digital fundraising
- Maximising and activating your support base
- Finding donors
- Writing a great grant application
- And more!
About the panel
Steven Richardson of Creative Partnerships Australia has a long resume, with experience in artistic leadership and CEO roles within festivals, arts organisations, venues, government and policy development sectors. He has held positions as an Artistic Associate for Melbourne Festival, founding artistic director of Arts House and is the founder of Black Arm Band and the instigator of Dance Massive. He was also recently Deputy Chair of the Dance Board of the Australia Council for the Arts for five years. Steven is currently drawing on that wealth of experience working as the State Manager for Victoria and Tasmania with Creative Partnerships Australia.
Tracey Woolacott of the Australian Cultural Fund has a diverse career spanning roles in theater, publishing, and fundraising, and brings that experience and a deep passion for the arts to her roll. She's Before working at ACF she worked as a Campaign Advisor at Pozible and spent time in the online educational content industry with Pearson. Her non-linear journey has equipped her with a unique perspective, making her an invaluable asset to the Australian creative community. She is currently the Australian Cultural Fund Manager.
Table of Contents
- Key Takeaways
- Fundraising Myths
- Funding Sources in Australia
- Fundraising Principles
- Effective Fundraising Communication
- Top Tips for Running a Successful Campaign using the Australian Cultural Fund (ACF)
- Communicating with Donors
- Additional Considerations
- Campaign Considerations
- Conclusion
- Contact the Presenters for More Information
Key takeaways
The top 2 reasons people won't donate to you are: you haven't asked and they don't know you need it.
There are many myths surrounding fundraising in Australia.
Fundraising for the arts is often surrounded by misconceptions and myths that hinder the growth and sustainability of artistic endeavors. Steven and Tracey explored the realities behind these myths and shed light on effective fundraising strategies for arts organisations.
Myth #1: Fundraising is all about rich people
Contrary to popular belief, fundraising for the arts is not solely reliant on wealthy individuals. While large donations from affluent benefactors can make a significant impact, it is equally essential to raise smaller amounts from a larger number of people.
Myth #2: If we are successful, the government will cut our funding
Governments provide grants to support the arts as it aligns with their policies and they recognise the economic, social, and cultural value that the arts bring to a nation. They also want to fund things that have a proven track record and uptake. If you have support from the community, this shows that what you are doing is important.
Australia ranks in the top four countries globally in terms of embracing a culture of philanthropy.
Where does the arts sit in terms of charitable giving?
You may be surprised to hear that in Australia the arts rank among the top four causes that receive charitable donations.
Sources of funding in the arts
- Fee for service/Box Office Income
- Government Grants
- Corporate partnerships/Business Sponsorships
- Individual philanthropy/Foundations
Principles for successful fundraising
It's a relationship: Fundraising is not just about asking for money; it's about building genuine connections with donors based on trust, shared values, and mutual respect and a sense of partnership.
Demonstrating need without being needy: Clearly articulating your mission, impact, and financial requirements helps potential donors understand the importance of their contribution.
Interest trumps capacity: Demonstrating how their support will make a tangible difference and align with their passions and values can lead to significant contributions.
Effective funding communication: Engaging in personalised, one-on-one conversations and group interactions helps build connections and inspire support.
Effective fundraising communication
1. Person to person: Engaging in face-to-face conversations with potential donors helps establish personal connections and allows for meaningful dialogue. It also provides an opportunity to understand their motivations and align them with your goals.
2. Person to group: Launches, opening nights, and other events can incorporate a fundraising aspect to engage a larger group of supporters. Communicating your mission and goals during these events can inspire attendees to contribute.
3. Telephone: Utilising the telephone as a communication tool allows for direct, personalised conversations with potential donors who may be geographically distant. It offers an opportunity to convey your vision and answer any questions they may have.
Ask for advice to get money, ask for money to get advice.
Top tips for running a successful campaign using the Australian Cultural Fund (ACF)
Generate Momentum: One crucial aspect of a successful ACF campaign is reaching 30% of your fundraising goal before going public. This initial momentum is essential for attracting more donors. Start by sharing your campaign with your core supporters. Early contributions will help create a sense of momentum and demonstrate public interest in your project.
Develop a Strategic Marketing Plan: Many fundraisers mistakenly assume that ACF campaigns are easy to promote. However, developing a comprehensive marketing strategy is vital for success.
Communicating with donors: crafting a compelling case for support
To engage donors effectively, it is crucial to articulate the value and importance of your work. Consider the following questions when communicating with potential supporters:
Why is my work important? Emphasise the broadest possible sense of the value your work brings to the world.
Why is my work important NOW? Highlight the timelines of your project and how it addresses current challenges or cultural shifts.
What is my point of difference? Differentiate yourself by highlighting what makes you unique, whether it's innovative approaches, diversity, or a distinct artistic voice.
Additional considerations for success
Legacy Impact: Showcase how your project contributes to broader social goals.
Authenticity: Stay true to your artistic voice when creating campaign videos or other promotional content.
Make the Ask: Don't shy away from directly asking for support.
Offer Opportunities for Engagement: Provide donors with opportunities to get involved beyond financial support. Invite them to events, offer exclusive experiences, or provide recognition for their contributions.
Campaign considerations
Acknowledge Donors: Show appreciation for your donors by acknowledging them on social media or within the campaign itself. Recognising their support publicly not only demonstrates gratitude but also encourages others to contribute.
Testimonials: Collect testimonials from individuals who have positively engaged with your work. These testimonials can be in the form of video clips or written statements, building a library of positive feedback that reinforces the value and impact of your projects.
Conclusion
Remember, fundraising is not just about asking for money. It's about connecting people to the why behind your artistic endeavors and fostering a culture of philanthropy that benefits everyone involved.
Learn more
If you want to dive deeper into the world of fundraising and working with the private sector, reach out to Creative Partnerships Australia.
Raise Dough for the Show took place on Thursday 1st June, 2023.
Image Credit: Disco Bottomless Brunch, Sublime Cafe, Anastasia Comelli, 2023
Image Description: Groups of applauding people sat at long tables in a room surrounded by colourful metalic streamers.