FRIDAY 6TH - EOD THURSDAY 12TH DECEMBER 2024
To increase early ticket sales, we're introducing a new ticket type in 2025 - EARLY BIRD! This campaign is born out of feedback from artists and designed to encourage audiences to buy tickets earlier.
This ticket type will be on sale for a limited time from when the full program is launched (6th - 12th December 2024). Audiences will be able to access Full Price tickets with a 30% discount. You can opt into this new ticket type at registration and control how many discounted tickets are on offer to your audiences. The offer is restricted to 2 tickets per buyer, per show.
Adelaide Fringe has created a new marketing strategy to promote this new ticket type. So by opting in, not only are you incentivising early ticket sales but you show will be promoted to the wider Fringe audience.
How-to Opt into Early Bird Tickets
To get started, log into AVR and select your event from the My Festival Dashboard. Then select the Ticketing section of registration.
Then select Pricing and Add New Pricing OR edit an existing pricing structure by clicking the pencil icon.
Click Add More Prices / Discounts... and then Early Bird (30% Discount). The new Ticket Type will appear in your pricing structure. It will automatically take 30% off your Full Price Ticket Type. You will then need to set the Ticket Cap which is the maximum amount of Early Bird tickets you'd like to offer per session.
If you haven't sold all your allocated tickets by the end of the sale, the tickets will be returned to your Full Price allocation and return to the original price.
Photo: Fringe Corner Box Office. Photo Credit: Chloe Elizabeth, 2024