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You have complete control over your complimentary tickets for the Adelaide Fringe! These can be easily managed through the Manage My Tix Portal once your event is on sale.

Contents

What are Comp Tickets?

Presenter-issued complimentary tickets, often called 'presenter comps' or 'papering tickets,' incur a small fee of $0.30 per ticket. This amount is charged at settlement. There isn't a limit to the number of complimentary tickets you can issue. This also applies to comp tickets issued by your venue or promoter. Please note that once a comp ticket has been issued, it cannot be refunded or exchanged.

However, comp tickets issued directly by Adelaide Fringe (with your prior approval) will not incur the $0.30 fee. This includes, but isn't limited to, Media Review Comps, Schools Comps, Honey Pot Comps, tickets issued through the Ticket Giveaways programme, Fringe Membership Giveaways, and Companion Card tickets.

What are Media Tickets?

Accredited Adelaide Fringe Media Reviewers can book complimentary Media Tickets if you've opted to offer them during your event registration. Media will be able to secure either one or two tickets, depending on your selection in AVR. These tickets do not incur the $0.30 comp ticket fee.

If unaccredited media contact you about receiving a comp ticket to review your show, you can ask the Fringe Ticketing Programs Coordinator to issue a Media Ticket on your behalf. Simply email mediaticketing@adelaidefringe.com.au. You can also contact the coordinator for more information regarding media reviewers or to update your media ticketing preferences.

How to Allocate Comp Tickets

All complimentary tickets must be issued through the Manage My Tix Portal, as per your artist agreement. It's essential that all comp tickets are issued via Adelaide Fringe Ticketing. Any tickets issued through external promotional platforms like Promotix or Eventbrite are a breach of your artist agreement and won't be reflected on sales reports or recorded in our system. Issuing tickets through any other ticketing agency risks overselling your venue capacity and can create a confusing experience for your audience. If you need further advice on comp tickets, please contact ticketing@adelaidefringe.com.au or call 08 8100 2012.

Please Note: All tickets processed through Manage My Tix come from the general ticket allocation or the remaining capacity of your venue.

Log In

The first step is to log into the Manage My Tix Portal. You'll need your unique login, which can be found on the dashboard of AVR in the My Festival tab. If you can't locate your login details or are having trouble logging in, please get in touch with Ticketing at ticketing@adelaidefringe.com.au.

Once logged in, you'll see two options on the left-hand side of the screen: Reports and Ticket Management.

Select Ticket Management - Complimentary tickets.

Select Event/Session

On the Complimentary tickets dashboard, you'll see a list of all your events. Select the event you wish to allocate tickets for and click the dropdown arrow.

A full list of all sessions will appear. Click the specific session you'd like to allocate tickets to.

Manage My Tix 1

Select the amount of tickets

You'll be prompted to select the number of tickets from Price Band 1, which will allocate Presenter Comps from your total remaining capacity.

The number of tickets available in the general sales pool is displayed in this section. The blue number indicates how many remaining seats you have to sell; you can allocate all of these as comps if you wish.

MMT 2

Follow the prompts to allocate the tickets for your guest:

Enter Details

Select the quantity you wish to issue and fill in the recipient's details. The 'First name', 'Last name', 'Email', and 'Complimentary reason' fields are all required.

Note: The email address you enter here is where the e-tickets and confirmation email are sent. You can always enter your own email address here and forward the tickets on as necessary.

Once you've completed this, click the 'Confirm' button. You should then see a confirmation message stating 'Tickets sent successfully'. Click 'Okay' to continue allocating comps.

Important: Please be careful when issuing comp tickets, as we are unable to refund or exchange them once they have been processed.

Papering Guide for Adelaide Fringe

Adelaide Fringe has various initiatives designed to help you sell tickets, and we encourage you to familiarise yourself with how these work to get the most out of them. We advise that 'papering' (issuing complimentary tickets) be used strategically and sparingly. To maximise your audience numbers and ticket sales during your Fringe season, consider following these steps:

Before Papering, we recommend you:

  • ✅ Set Up Discounts: Add BankSA Cardholder and Fringe Member price types, particularly for quieter nights. Email ticketing@adelaidefringe.com.au to arrange this.
  • ✅ Bundle Discount Your Show: Collaborate with other shows to offer bundled discounts or promo codes to cross-promote your seasons. Email ticketing@adelaidefringe.com.au to arrange this.
  • ✅ Chat with the Marketing Team: Have a quick chat with the Fringe marketing team to review your web copy and overall marketing campaign. Email marketing@adelaidefringe.com.au to arrange this.
  • ✅ List Your Show on Fringe Insider: Arts lovers can book tickets for $5 with no extra fees through Fringe Insider. Add your show via Manage My Tix.
  • ✅ Join the Australian Tourism Data Warehouse (ATDW): List your show here: ATDW Login.
  • ✅ Cross-Promote with Similar Shows: Add other artists to your "This Artist Recommends" section on your show's page and ask them to do the same. Update this in your AVR dashboard.
  • ✅ Tag @ADLfringe: Tag @ADLfringe and your venue to ensure greater reach and visibility on social media.
  • ✅ Be Strategic with Free Ticket Allocations: Keep in mind that 80% of tickets often sell during the festival, with many on the day of the show itself!

Papering Guidelines: We suggest that you:

  • 🎟️ First 7 Nights of your show: Aim to paper only up to 20% of your venue's capacity.
  • 🎟️ Rest of your Season: Keep comps to a minimum once your season is underway. You want audiences to buy tickets, not get them for free! Check out our initiatives above for ways to encourage sales.
  • 🎟️ Timing: Don't paper too early. Tickets often start selling just a couple of days before the show, so we suggest holding back on releasing comps until between 2 to 7 days before the performance.

Summary

  • You manage complimentary tickets via the ManageMyTix once your show is on sale.
  • Presenter-issued comps incur a $0.30 fee per ticket, while Fringe-approved comps (e.g., Media, Honey Pot) do not.
  • All comps must be issued through Adelaide Fringe via ManageMyTix to avoid breaching your artist agreement.
  • Strategically limit papering, especially after your opening week, and prioritise sales-driving initiatives.

Additional Resources