You have full control over your complimentary tickets. They can be managed in the Manage My Tix Portal once your event is on sale.
Table of contents
- What are Comp Tickets?
- What are Media Tickets?
- How to Allocate Comp Tickets
- Papering Guide for Adelaide Fringe
What are Comp Tickets?
Presenter issued complimentary tickets (also referred to as ‘presenter comps’ or ‘papering tickets’) issued by you incur a fee of $0.30 per ticket. This amount is charged at settlement. There is no limit to the number of complimentary tickets you can issue. This is also the case for venue issued comps and promotor issued comps, but please be aware that once a comp ticket has been issued, it cannot be refunded or exchanged.
Comp tickets issued by Adelaide Fringe as pre-approved by you (including but not limited to Media Review Comp, Schools Comp, Honey Pot Comp, Ticket Giveaways program, Fringe Membership Giveaways and Companion Card) will not incur a $0.30 fee per ticket issued.
What are Media Tickets?
Adelaide Fringe accredited Media Reviewers are able to book complimentary Media Tickets if you have opted in to offer them during your registration. Media will be able to secure either one or two tickets, depending on your selection in AVR. These tickets do not incur the 30 cent comp ticket fee. Should unaccredited Media contact you in regards to getting a comp ticket to review your show, you can request the Fringe Ticketing Programs Coordinator to issue them a Media Ticket on your behalf at mediaticketing@adelaidefringe.com.au. You can also contact the coordinator for any further information in regards to media reviewers or to update your media ticketing preferences.
How to Allocate Comp Tickets
All complimentary tickets need to be issued through the Manage My Tix Portal, as per your artist agreement. All comp tickets must be issued via FringeTIX and any tickets issued through external promotional platforms such as Promotix, Eventbrite, etc are in breach of your artist agreement and will not be reflected on sales reports or be recorded in our system. Issuing tickets through any other ticketing agency risks overselling your venue capacity and is a confusing experience for your customers/audience. Please contact ticketing@adelaidefringe.com.au or 8100 2012 should you need further advice on comp tickets.
PLEASE NOTE: All tickets processed through Manage My Tix come from the general allocation or remaining capacity of the venue.
Log In
The first step is to log into the Manage My Tix Portal. To access the portal, you will need to use your unique login - details can be found on the dashboard of AVR in the My Festival tab. If you are unable to locate your login details or are having issues logging in, please get in touch with Ticketing at ticketing@adelaidefringe.com.au
Upon logging in, you will see two options on the left-hand side of the screen - Reports and Ticket Management.
Select Ticket Management - Complimentary tickets
Select Event/Session
Once on the Complimentary tickets dashboard, you will see a list of all your events. Select the event you would like to allocate tickets to and click the drop-down.
A full list of all sessions will appear. Click the session you would like to allocate tickets to.
Select the amount of tickets
You will be prompted to select the amount of tickets from Price Band 1, which will allocate Presenter Comps from the total remaining capacity.
The amount of tickets available in the general sales pool is displayed in this section. The number in blue is how many remaining seats you have to sell, these can all be allocated as comps if you wish.
Follow the prompts to allocate the tickets for your guest:
Enter Details
Select the quantity you wish to issue and fill in the recipient’s details. The ‘First name’, ‘Last name’, ‘Email’ and ‘Complimentary reason’ fields are required.
Note: The email address you enter here is where the e-tickets & confirmation email are sent (you can always enter your own email in here & forward it on as necessary).
Once complete, click on the ‘Confirm’ button. You should then see a confirmation message that says 'Tickets sent successfully'. Click ‘Okay’ to continue allocating comps.
Important:
Please take care when issuing any comp tickets as we are unable to refund or exchange comp tickets once they have been issued.
Papering Guide for Adelaide Fringe
Adelaide Fringe has initiatives in place to help you sell your tickets and we encourage you to please get to know the way these initiatives work to get the most out of them. We advise that papering be used strategically and sparingly. To maximise audience numbers and ticket sales in your Fringe season, follow these steps:
Before Papering, we recommend you:
✅ Set Up Discounts: Add BankSA Cardholder and Fringe Member price types, especially on quieter nights. Email ticketing@adelaidefringe.com.au to arrange this.
✅Bundle discount your show! Work with other shows to offer bundled discounts or promo codes to cross promote your seasons. Email ticketing@adelaidefringe.com.au to arrange this.
✅Jumped on a call with the Fringe marketing team to have a quick chat and review your webcopy and general marketing campaign. Email marketing@adelaidefringe.com.au to arrange this.
✅ Listed Your Show on Fringe Insider: Arts lovers can book tickets for $5 with no extra fees. Add your show via Manage My Tix.
✅ Joined the Australian Tourism Data Warehouse: List your show here: ATDW Login.
✅ Cross-Promoted with Similar Shows: Add other artists to your "This Artist Recommends" section on your show’s page and ask them to do the same. Update this in your AVR dashboard.
✅Tagged @ADLfringe and your venue to ensure greater reach and visibility on social media
✅ Be Strategic with Free Ticket Allocations: Keep in mind that 80% of tickets sell during the festival and many on the day of the show!
Papering Guidelines. We suggest that you:
🎟 First 7 Nights of your show: Aim to paper only up to 20% of your venue’s capacity
🎟 Rest of your Season: Keep comps to a minimum once your season is underway. You want audiences to BUY tickets, not get them for free! Checkout our initiatives above