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This guide is about an exciting new partnership with AirAsia.

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Midweek Treat supported by AirAsia

We’ve listened to your feedback around needing greater visibility and stronger incentives to help drive Wednesday attendance - and we’re thrilled to share a major update! AirAsia has come on board as a Festival Partner aligning with the Midweek Treat. With their support, we’re amplifying promotion of Wednesday shows and introducing new incentives designed to get more audiences through your doors. This partnership aims to lift visibility, incentivise audiences, and reward you for leaning into the initiative. Just by offering a Midweek Treat ticket type you are eligible to win - if you aren't already offering a Midweek Treat ticket type, please email the Ticketing team (ticketing@adelaidefringe.com.au) to add one and enter the draw! Artists performing at The Garden of Unearthly Delights should email ticketing@gardenofunearthlydelights.com.au

What’s new for audiences

To encourage more mid-week bookings, anyone who purchases a Midweek Treat ticket will go into the draw to win 1 of 2 AirAsia Rewards prizes, each valued at $1,000.

What’s new for artists

There’s also a dedicated prize pool exclusively for artists participating in Midweek Treat: 1 of 3 AirAsia Rewards prizes (valued at $1,000 each). You will automatically enter the draw if you offer Midweek Treat ticket types. The number of entries into the draw are based on your total Wednesday sales percentage (not just mid-week treat ticket types) calculated at the end of the festival - the more you sell on Wednesdays, the more chances you have to win. 

Your best chance to win is to share the campaign far and wide. We will provide you with midweek treat co branded social media assets to promote your show!

Terms & Conditions

By accepting the prize, you acknowledge and agree to the Terms and Conditions. Eligibility for the prize is limited to shows who hold a valid Midweek Treat ticket type. Acceptance of the prize is entirely optional, and you are under no obligation to claim it. If you choose to accept the prize, you will be required to create or sign in to an existing AirAsia account in order to receive the AirAsia points awarded. Acceptance of the prize also constitutes your agreement to the AirAsia Points Terms and Conditions. The monetary value of the AirAsia points is subject to change and may fluctuate in accordance with exchange rate variations.


Please note: the registered presenter’s email is what will enter the draw. If you are representing multiple artists, or working with multiple creatives, please ensure you have an internal discussion with your creative team regarding who will receive the prize.