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This guide is all about boosting your early ticket sales through some great initiatives. We'll walk you through the ins and outs of the BankSA Double Your Fun presale and the Early Bird ticket option, helping you get a head start on packing those houses before the festival even officially kicks off!

Contents

BankSA Double Your Fun Presale

Adelaide Fringe and our principal partner BankSA are always keen to find ways to help you sell tickets as early as possible. Now entering its third season, the Double Your Fun initiative is back and continues to be a hit with audiences. BankSA cardholders will have an exclusive access to 2-for-1 tickets for a 24-hour period before the full programme goes on sale to the general public. This applies across the entire programme, so there's no need for you to opt in, every event is automatically included.

The best bit? BankSA will cover the cost of the second ticket, so your event still receives the full price for both. It's a win-win, doubling the fun for both artists and audiences alike!

Key Details

  • When: Thursday 4 December — one day only

  • Who: BankSA cardholders

  • What: All Fringe events (some exclusions may apply)

  • Limit: Each event has a cap of 40 x 2-for-1 tickets

  • Customer Limit: One 2-for-1 offer per event, per BankSA cardholder, per transaction

  • End Time: The promotion ends at 11:59pm on 4 December, or once the allocation is exhausted, whichever comes first


Heads-up for presenters:

You’ll be able to view the program during presale too! Just log in to your Adelaide Fringe account using the email associated with your event to explore what’s live and on offer.

 A huge thank you to Principal Partner BankSA for continuing to make this amazing opportunity possible!

Early Bird Tickets

Early Bird Tickets are returning for 2025 after a successful launch last year, driven by direct feedback from artists. This initiative is all about encouraging early ticket purchases by offering audiences a limited-time 30% discount on Full Price tickets.

This special ticket type will be on sale for a limited time only, from when the full programme launches on Friday, 5 December until the end of day on Thursday, 11 December 2025. Audiences will be able to grab Full Price tickets with a generous 30% discount. You can opt into this new ticket type during your registration in AVR and choose how many you'd like to make available. Please note, the offer is restricted to two tickets per buyer, per show.

Adelaide Fringe has also created a marketing strategy to promote this ticket type. So, by opting in, you're not only incentivising early ticket sales, but your show will also benefit from a targeted marketing push to Fringe audiences, helping you stand out during a high-traffic sales period.

How to Opt into Early Bird Tickets

1- Log into AVR (Artist & Venue Registration).

2- Select your event from the My Festival Dashboard.

3- Navigate to the Ticketing section of your registration.

4- Select Pricing and either click Add New Pricing or edit an existing pricing structure by clicking the pencil icon.

5- Click Add More Prices / Discounts... and then choose Early Bird (30% Discount).
You'll need to set the Ticket Cap, which is the maximum number of Early Bird tickets you'd like to offer per session.

The new Ticket Type will pop up in your pricing structure. It'll automatically apply a 30% discount off your Full Price Ticket Type.

Don't fret if you haven't sold all your allocated Early Bird tickets by the end of the sale period. Any unsold Early Bird tickets will simply revert back to your Full Price allocation at their original price.

Summary

  • The BankSA Double Your Fun Presale offers 2-for-1 tickets for BankSA cardholders on Thursday, 4 December. You receive full income for both tickets thanks to BankSA’s contribution.
  • The Early Bird ticket type offers a 30% discount on Full Price tickets from 5-11 December 2025 to encourage early sales.
  • You can opt into Early Bird tickets via the Ticketing section in AVR and control the number of discounted tickets available.
  • Opting into Early Bird tickets provides an incentive for early sales and includes your show in dedicated Fringe marketing.

Additional Resources