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Key Dates
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The Digital Marketing and Venue Branding Packages grant round aims to support participants in connecting with ticket buyers and audiences. There are two separate streams that can be applied for in this round, each tailored to boost the branding and outreach of 2026 Adelaide Fringe shows or venues.
How to Apply
Apply to either package on Good Grants at https://adelaidefringe.awardsplatform.com/
Applicant Guide
For more information on how to apply, assessment criteria, and conditions, please refer to the 2026 Digital Marketing & Venue Branding Packages Applicant Guide.
This grant round will provide the opportunity for 20 applicants to receive a Digital Marketing Package to help bolster their marketing campaign ahead of the Adelaide Fringe 2026 season.
What will be included?
This tailored Digital Marketing Package includes:
- "Standard" Social Media Package (worth $1,000): This bespoke Social Media Package delivers targeted ads on Facebook and Instagram via Adelaide Fringe’s profiles.
- Adelaide Fringe website display ad (worth $500): Displayed on adelaidefringe.com.au/fringetix in show search pages.
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Who can apply?
- South Australian, Australian and International creatives, producers and programmers presenting a registered Adelaide Fringe show during the 2026 festival season
- Submissions from Aboriginal and Torres Strait Islander applicants are strongly encouraged
- Applications from emerging creatives will be prioritised in this support round.
Eligibility
- Artists, Collectives and Producers must be presenting at least one show with a minimum of 3 sessions for Adelaide Fringe 2026. (Please note that this grant will provide marketing support for a single Adelaide Fringe show, in order to maximise the effectiveness of the Digital Marketing Package.)
- 2026 Fringe Fund grant recipients who did not receive funding for Marketing costs can apply.
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What will you need?
- Social Media & Website Assets: Applicants are required to provide the following image assets in order to have their application considered for this support round:
- 1 Square Image - 1080px (w) x 1080px (h), 72dpi, RGB colour. File type JPEG or PNG
- 1 Desktop Image - 250px (w) x 400px (h), 72dpi, RGB colour. File type JPEG or PNG.
- 1 Mobile Image - 320px (w) x 100px (h), 72dpi, RGB colour. File type JPEG or PNG.
Additionally, it is highly recommended that you provide the following video asset in your application to provide assessors with the clearest possible outline of your show concept, as well as the strength of your imagery:
- 1 Square Video - 1080px (w) x 1080px (h), MP4 or MOV in 72dpi, RGB colour. Max file size 30MB.
- Marketing Plan: You can find prepared templates and guides for creating a marketing plan HERE, or find a Marketing Guide HERE.
- Team Roles and Biographies: You will need to provide a brief paragraph of 100 – 150 word bios for the key contributors of your show.
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Designed to support the promotion of the Adelaide Fringe 2026 program, five Venue Branding Packages (worth $2,000) will be allocated to registered venues. These packages include the design, production, and installation of 2026 Adelaide Fringe branded signage intended to increase street visibility and raise awareness of accessibility within venues.
What will be included?
Packages will include the design, production and installation of Adelaide Fringe 2026 branded signage consisting of:
- Indoor Signage - up to two surface display decals (e.g. floor or wall decals)
- Outdoor Signage - up to two directional signs (e.g. A-frame or banner)
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Who can apply?
- South Australian, Australian, and International venue operators
- Brick and mortar and pop-up venues
- Venues in the Adelaide CBD, metropolitan area, and regional and remote South Australia
Eligibility
- Venues must be hosting a minimum of three shows, with a combined total of at least ten sessions across their Adelaide Fringe 2026 season.
- Venues must be hosting shows across each week of the Adelaide Fringe 2026 season (20 February - 22 March 2026).
- Venues must be available for signage installation prior to the festival season in January 2026.
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What will you need?
- Venue Space Information: You will be asked to provide details of every space you intend to program for the Adelaide Fringe 2026 season, including space capacity, accessibility provisions, and a short Space description.
- Programming Information: You will be asked to provide details of all the shows your venue will be hosting for the Adelaide Fringe 2026 season. You will be asked to indicate which shows are confirmed or still in discussion.
- Venue Images: You will be asked to add a link to an external drive (such as Dropbox or Google Drive) where you have provided a minimum of 3 high-resolution images of your venue. These images should represent your venue’s unique identity and reflect what you will be offering audiences during the festival.
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Please Note: Our 2026 Fringe Fund Grants are now closed.
Get Involved Grants
Open to Australian and International applicants across three categories:
- Artist, Collective, or Community Group - $5,000.00
- Producer - $5,000.00 to $7,500.00
- Venue - $5,000.00
Australian First Nations Grants
Open to Australian Aboriginal and/or Torres Strait Islander applicants across three categories:
- Artist, Collective, or Community Group - $5,000.00
- Producer - $5,000.00 to $7,500.00
- Venue - $5,000.00
Early Career Producer Mentorship
This opportunity offers additional funding of up to $2,500.00 to support mentorship costs. See more here
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What will we fund?
Applicants can apply for funding across all three categories:
1. Operational Costs: Costs related to the development, staging and promotion of your venue, show or program including:
- Venue Hire
- Marketing & Advertisting
- Artist / Staff Wages
- Venue Operational Costs
- Capital Purchases and Equipment Hire (directly related to Adelaide Fringe shows)
2. Artist & Audience Access: Initiatives to remove barriers to participation for both artists and audiences. See access provider contacts here
- Audience access provisions including Auslan interpretation, audio description, relaxed sessions, tactile tours, captioning services and equipment hire.
- Access provisions for show participants including interpretive services and assistance from carers and support workers.
- Physical accommodations such as access ramps and chair lifts.
- Creating temporary sensory spaces and providing sensory equipment and toys.
- Digital resources for audiences, such as Social Stories and venue access videos.
3. Regional Touring - Costs associated with taking your event to South Australia’s regional and remote areas.
Applicants can apply for funding within all three of these categories. See the full list of what we will fund here
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Who can apply?
- South Australian, Australian and international creatives, producers and programmers presenting an Adelaide Fringe Show
- Adelaide Fringe Venues
- Venues must be hosting a minimum of three events, with a minimum of twelve sessions to be eligible
Eligibility
- You are not eligible to apply for a Fringe Fund grant if the proposed show was a successful recipient of a 2025 Fringe Fund grant, unless you are applying solely for Artist & Audience Access or Regional Touring funding. This condition does not apply to Aboriginal and Torres Strait Islander applicants.
- Applicants can apply for funds to cover Operational, Artist Access, Audience Access and Regional Touring costs, a selection of these, or a single category.
- Submissions from Aboriginal and Torres Strait Islander applicants are strongly encouraged.
- Applications from South Australian emerging creatives will be prioritised in this funding round.
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What will you need?
- Team Roles and Biographies - You will need to provide a one-page document listing the key contributors to your show and their roles.
- Budget - We are looking for evidence that your project has a strong financial plan
- Marketing Plan - We want to know who the audience of your show is, and what marketing you will use to reach those audiences.
- Venue Confirmation or Evidence of Communication with Potential Venues - We will need to see a list of three potential venues and, if possible, correspondence with those you’ve already approached.
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Applicant Guide
For assessment criteria and further information regarding the 2026 Fringe Fund Grants, please refer to our 2026 Fringe Fund Applicant Guide.
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Please Note: Our 2026 Early & Mid-Career Producer Mentorships are now closed.
This funding opportunity offers additional funding of up to $2,500.00 to support mentorship costs.
These self-directed mentorships are intended to support professional development for Early Career producers presenting an Adelaide Fringe Show in 2026. Areas of focus can include building creative, administrative and logistical skills. Applicants choose their own mentor, and can choose to engage with mentors located locally, nationally and internationally.
Who can apply?
- Emerging and mid-career producers presenting at least 1 show in Adelaide Fringe 2026
- Applicants must be linked to a ‘Get Involved’ or ‘Australian First Nations’ Grant application.
- Artist, Collective, Venue and Community Group applicants can apply on behalf of a producer involved in their project
How to apply
- Applicants will be prompted to apply for this additional funding opportunity within their ‘Get Involved’ or ‘Australian First Nations’ grant application.
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What will you need?
- A letter of support from your mentor, confirming their willingness to participate and outlining the contact hours they are committing to.
- An outline of how the mentorship funds will be spent, including a budget of paid hours for both mentee and mentor, and any other costs directly related.
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What will we fund?
- Mentor Wages - Your budget should include the total number of hours the mentor has committed to, along with the hourly rate they will be paid.
- Mentee (Producer) Wages - Please ensure that you detail how much the mentee (producer) will be paid per hour of their time and the total hours budgeted.
- Other costs directly related to the Early Career Mentorship - These costs can include: Travel costs to meet with your mentor in person, Facility Costs: Renting a meeting space, Communication Costs: Costs related to keeping in touch with your mentor
When completing your mentorship budget, any pay rates should be in line with relevant Live Performance Award or NAVA rates of compensation. We recommend a minimum rate of $80 per hour for the chosen mentor and $40-$50 per hour for the mentee.
Adelaide Fringe has collated a list of potential mentors for 2026. Please reach out to the Artist and Venue team if you need guidance on choosing a mentor.
Your Early Career Mentorship budget should not include details of any funding you are applying for as a part of either a ’Get Involved’ or ’Australian First Nations’ grant application.
Are you a mentor able and keen to take on a mentee for the 2026 Fringe season? See our Early Career Producer Mentorship resource.
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Application & Eligibility Support
If you have any questions on the application process for the featured support rounds, please contact the Adelaide Fringe Artist & Venue Team:
- E: artists@adelaidefringe.com.au
- P: +61 8 8100 2022
Need help filling out the form? Book a time with the Artist & Venue Team to help you either in person, over the phone, or online by calling the number above or booking in a session here: https://calendly.com/adlfringeartists/artist-chats-with-adelaide-fringe
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Marketing Support
Looking for assistance planning your 2026 Adelaide Fringe Marketing Strategy?
The Adelaide Fringe Marketing Team is offering 20-minute calls on select Tuesdays through Fridays in November 2025 and again in January and February 2026 to all participants with Adelaide Fringe 2026.
Book your 1-on-1 Marketing Call here: https://calendly.com/adelaidefringe-marketing-xhnh/30min?month=2025-11