Market & Promote

Artist & Venue Advertising Kit

Explore our Kit to discover ways to promote your show and connect with more audiences.

Marketing Strategy Guide

Tips and tools for building your own marketing strategy for your event.

How to: Market Fringe at Your Venue

What a venue should be doing to help market shows.

Analytics and Dataset/Pixel Set-Up (Advanced)

Meta Conversions and Google Analytics information.

How To: Market Your Show to Schools

How to market to schools as part of the Adelaide Fringe Schools Program.

How To: Add Reviews to Your Show Listing

Add reviews from either Fringe Feed or elsewhere to your Adelaide Fringe show listing.

How To: QR Codes

Where to find your events custom QR Code in AVR or create your own.

Grant Recipient Resources

All the resources you'll need to acknowledge Adelaide Fringe Foundation and our funding partners

Media Contact List

Start reaching out to relevant media outlets.

Australian Tourism Data Warehouse

Promote your next Adelaide Fringe event across online tourism website for free.

How To: Write a Media Release

A guide to walk you crafting a compelling media release.

How To: Market Fringe in Your Council

A guide for councils to boost wellbeing , strengthen the economy and encourage positive word-of-mouth experiences.

Poster Design Crash Course

Join Adelaide Fringe 2023 Poster Designer Alana Naylor for the basics of poster design and a walkthrough using Canva.

Marketing During the Festival

Tips and tricks for boosting show and venue visibility during the festival.

Logo and Branding Assets