When should I book my Adelaide Fringe advertising?
As soon as possible! Look over your budget for 2022 and decide what advertising will work best for you. Advertising products will appear in AVR when event registrations open on the 1 Sept 2021, or you can download the 2022 Advertising Guide here.
Is it the same as last year?
There are some new products, prices and sizes - check out the 2022 Advertising Guide for more information.
I can't find a product I bought last year. Is it still available?
Some products become available closer to season (for example, the big screens on the outside of Fringe Corner) while we confirm placement. You can ask to be notified if and when they are available by contacting ads@adelaidefringe.com.au.
What advertising can Adelaide Fringe help me with?
Adelaide Fringe offers paid advertising in it's printed guides (The Guide, Access Guide, Fringe By Day and Schools Program), on the Fringe website (homepage and FringeTIX pages), in eNewsletters to subscribers and on digital box office screens. There are no advertising options for paid advertsing across Fringe social media, as this is used to promote the overall program rather than specific events. For more information on available advertising, check out the 2022 Advertising catalogue or click on the Advertising tab in AVR for the full list.
If you have questions or need support for marketing your show in general, you can also reach out to marketing@adelaidefringe.com.au for general advice.
How can I book my advertising?
All adverts can be booked through the AVR system under the 'Buy Advertising' menu. A full selection of Digital and Print options are available. Select your products to add them to your cart, and pay through AVR to confirm your booking. If you’re having any issues, the Ads team are still here to help talk you through it, get in contact at ads@adelaidefringe.com.au
Can I provide my artwork in a different format or size?
No. If the artwork is a different file format or size, you will not be able to upload your artwork as required and it will not be included. Please note as per the terms and conditions, a booking for which artwork is not supplied or not supplied correctly will still be charged in full, so please check requirements before booking.
What if I have to cancel my show because of border restrictions?
Our advertising cancellation policy for covid-related cancellations can be found here.
How do I upload my advertising in AVR?
Once you have purchased your advertising, use the menu to navigate to 'My Advertising' to review your purchases. Next to each item is a button 'Setup'; this will open a window that will enable you to upload the image (and copy if requested) for that item. If you have multiple shows and have ads for each, the first prompt will be to assign the advertising product to the correct show by checking the tick box next to the show name (the show must be linked to your AVR profile to do this). Next, select the 'Choose File' button to upload your image. A preview of your image will appear, and you will need to confirm the upload and save for the image to become your final submission.
I made a mistake in my uploaded ad. Can I still change it?
Once uploaded, you can replace an ad by clicking the 'Edit' button that will replace the 'Setup' button under My Advertising. If you do this withing a week of the final date for your ad to be recieved, please also notify ads@adelaidefringe.com.au or call (08) 8100 2007 to ensure the new version is used. Changes to advertising made in AVR after the due date will are not possible.
Why can't I upload my artwork in AVR?
Check the file size and type - if it does not match the image pre-requisites, the file may be blocked from upload. Edit the image and try again. If the file will not load, make sure you are completing the second step of the upload by confirming the uploaded file and saving your image. If you are still unable to load, email ads@adelaidefringe.com.au with you image and call 08 8100 2007 to ensure that the image has been recieved.
Can I use GIFs in my artwork?
No, gifs are not an accepted file type; please refer to the file type specified in your booking.
Can you create or amend my artwork for me?
Unfortunately Adelaide Fringe are unable to create or amend artwork, all artwork must be supplied in the right format and size, with all information correct and ready to be uploaded.
I didn’t realise I had to provide it to you in that format, by that date, or at that quality! Can I withdraw my booking?
As per the terms and conditions, advertising cannot be cancelled less than 21 days prior to the run date or, for print advertisement, the artwork deadline date. Please take note of all requirements of your booking before confirming any advertising, as advertising cancelled inside the 21 day period will still be charged in full and no refunds will be offered.
I’m struggling to get my artwork completed on time, is it possible to have an extension?
This depends on the platform you have purchased. If you have purchased print advertising, it is important that we receive the artwork on time to give us time to proof your ad before our print deadline, which cannot be moved. Online artwork can be delivered closer to the publication date, however if artwork is delivered less than a week before it is due to go live, the start date of your advertising may be delayed without refund or discount for missed time.
I have sponsors for my show. Can I put their logos on my ad?
Please talk to the Adelaide Fringe team before agreeing to place logos in your print and digital advertising. Fringe has Partnership agreements in place, and some of these may exclude cross promotion of competitors. As a general rule, sponsor logos should be 30% smaller than those of your company, venue, promotor, Adelaide Fringe and FringeTix logos. Remember that sometimes using the text 'Presented by (sponsor name)' above or below your show title may look better in print than a logo, depending on the size of your ad.
Is it possible to take payment out of settlement?
This is at the discretion of the Adelaide Fringe Finance Manager, and only done in a few cases. To be considered for a payment plan, you must have presented work at Adelaide Fringe in the past and had a settlement that is greater than the value of the advertising that you are purchasing.
Can I cancel my advertising?
Advertising may be cancelled so long as it is 21 days prior to the advertisement close date, as per the Terms and Conditions. Advertising cancelled less than 21 days prior will still be charged in full.
Can I advertise more than 1 show in my advertisement?
Print advertisements of one third of a page or larger can be shared by multiple events on approval from the Adelaide Fringe that your ads will be legible in print.This does not apply to digital advertisements, and a separate booking will be required for individual page elements.
Does advertising in the guide sell out?
It sure does! Make sure you get in early to confirm your space in the guide as this does tend to sell out. The closing date for print advertising in the Guide is after the close of registrations, so you still have until 5pm on the 28 November 2021 to provide your artwork. Both booking payment and artwork must be provided by this date.
I have a day time show that also has a night session. Can I advertise in the Fringe By Day Guide?
Yes. So long as you have sessions that meet the criteria for Fringe By Day, you are able to promote all of your show dates/times by advertising in the Fringe By Day Guide.
What does the format required for my images mean?
PDF – this is a format developed to ensure documents are presented the same no matter which program, computer or operating system it is viewed on. This is the format we require all print advertising in.
PNG – a type of digital image file that supports lossless data compression, and is commonly used for storing text, images and iconic graphics at small a size. It is the best option for text-heavy images.
JPEG – This is also a type of digital image format potentially with some quality lost on details such as text and logos. Good for photos and realistic images.
What is an eDM?
EDM is short for 'Electronic Direct Mail', and applies to newsletters sent directly to subscribers. All people receiving email from Adelaide Fringe have signed up to a mailing list and given permission to Adelaide Fringe to recieve communications from Fringe. The number of subscribers is different for different groups - ie, Fringe Members and Fringe eNews subscribers. Check the Advertsing catalogue or ask the Advertising Coordinator for more information on who is recieving our enews.
What is 'dynamic content'?
Sometimes we will dsiplay different content (articles, images etc) within our eDM's and socials to match the interests of a specific audience, so that two groups within our subscriber lists will see different things that they are more likely to engage with. This means a smaller but more specific group, with a higher probabilty of interacting with links and liklihood of purchasing tickets.
Can I ask Fringe Members to like, follow or subscribe as part of my advertising?
You cannot request information or endorsement from Members as a means of accessing a Member deal. Members may choose to check out your website or socials of their own accord, but cannot be requested to do so as a condition of recieving an incentive. Adelaide Fringe is bound by privacy law and is not able to provide mailing lists or subscriber details to a third party without written permission from the subscriber.
Do I have to provide an offer or discount to be able to advertise to Adelaide Fringe Members?
You are able to advertse your show to Members in their EDM with either a banner or event listing. These are lower traction elements of the newsletter - Members are drawn to deals and discounts that mean that they can see and do more during Fringe. For features and givaways, a substantial deal must be offered. For a giveaway, this is at least 3 double passes for your show, and for a feature, this ought to be at least a 25% value offer - be it a reduced ticket price, two for one offer, an exclusive experience (like 'Meet the Cast'), a drink/canape on arrival, VIP access etc.
Do I have to provide an offer or discount to be able to advertise to Adelaide Fringe eNews subscribers?
No, the look and feel of the Fringe eNews is informational and you can simply provide eye-catching images and descriptions of your show.
I bought a Membership deal and want to use a promo code. How do I set this up?
Email ticketing@adelaidefringe.com.au as soon as possible to request a code as soon as you book your advertsing. Advertising cannot proceed without the promotion code. You will need to specify what the discount is, what dates or sessions it applies to, and if the number of tickets in the promotion is limited.
How do Member Giveaways work?
A Member Giveaway advertises your event by making three double passess available for Fringe Members to win. To enter the draw to win passes, Members must submit a response to an open-ended question via a form embedded into the 'Members Only' section of the Fringe Deals webpage. Three winners are selected from the entrants and notified to ensure they can still attend the show with a plus one. Tickets are then pulled directly from Red61 and sent to the winners by Adelaide Fringe ticketing, and will appear on your ticketing report as 'comps'. It is recommended to run a Giveaway two weeks or more from your event so that those that did not win tickets have time to elect to buy tickets instead.
What is dpi?
"dpi" stands for dots per inch, and is a measure of individual dots placed within a square inch. It is representative of the quality of the image, and if the dpi is smaller than required for the format, the advertisement may appear blurry. 72dpi is required for online and 300dpi is required for print.
What is the difference between px and mm sizing?
Print guide measurements are generally requested in millimeters (mm), and digital in pixels (px) to give true sizing for how your ad will look in the chosen format.
How do I convert 'fonts to outlines', and why do I have to do it?
If you've used your favourite font but our designers do not have the same font saved on their system, we may not be able to open the file or text may move or appear incorrectly. So that your print image looks the same on your computer, our computer, the printers computer and then the Guide, please take the time to convert your text to outlines. This may also be called 'convert to shape' depending on the software you are using to design your advertising. Doing this means that our software will treat your text as if it were an image block/picture and not substitute a different font style. Photoshop, Illustrator and Publisher all have different methods of converting font/text to outlines, so if you're not sure, Google 'coverting text to fonts in (the program you are using)' and follow one of the helpful online tutorials. This only applies to print advertising.
Can I change the date of my advertising?
Subject to availability, advertising can be moved from one date to another. Although all efforts will be made to amend your booking, if this is within the 21 day cancellation window, this is at the discretion of Adelaide Fringe.
What makes a good advert?
This is dependent on the platform you are using. For your online advertising, less is always more, so you should use striking images and only a very small amount of text. Guide advertising can have a little bit more text because audiences are reading the guide and willing to spend a bit more time with your ad. A poster can have a medium amount of text with striking imagery.
Always think about the size of your font for which platform the ad will be viewed on. For example, posters should have larger type because generally people will read very quickly as they walk past.
Consistency is key across all of your ads, and you should use the same image, font and colours across all platforms. This includes your image in the Adelaide Fringe Guide, online ads, ads in the guide, posters, flyers, etc.
Can I provide artwork to you via email?
If you send your advertisements via email, there’s a chance that they might be missed. To ensure that your booking runs on time and without issue, ensure that your artwork is uploaded via the AVR, and get in touch with the Advertising Coordinator if you are unable to upload.
Can you tell me how many people viewed my online ad?
Sure can! Just email ads@adelaidefringe.com.au once your campaign has finished and we will endeavour to get your results back to you ASAP. Please note that depending on the number of requests and the time of festival, it may take a few days to get back to you.
Image credit: Mathew Furina
Image Description: Person stands holding the 2022 Fringe By Day guide in front of the Rundle Mall Box Office.