Throughout 2021 there were multiple professional development seminars hosted by mutiple industry professionals. This resource shares video links to each of those sessions.
Maximise your next Fringe season by building your legacy AND your admin skills! Strengthen your industry knowledge with peer to peer learning while creating thoughtful conversations. Join us on the last Saturday of every month for interactive workshops and masterclasses. Guest speakers announced closer to the date!
Registration is essential. Please note that in person spots are limited and is first come first serve, we will notify you well before the session if you have an in person spot.
Build Your Audience Now
June 2021
Join presenters Matt Tarrant and Danielle Hoban who provide tips, tricks and talk you through how to maximise off the ticket sales you made last Fringe season and find different ways to connect with new audiences for 2022. The more you do now the easier it will be when it’s time to start selling your next show!
WATCH NOW: Build Your Audience Now
Craft to Creation
July 2021
Creating Content and Developing Ideas. Flesh it out together, a unique opportunity to hear from industry professionals – Hartstone-Kitney Productions who will provide strategies, insight and support in getting your creative juices flowing and your projects growing. Bring your project ideas and questions along. In-person participants also get to workshop as a collective group. Come away feeling inspired and empowered!
Producing Workshop: A Starter’s Guide
August 2021
WATCH HERE: Producing Workshop
Getting your show or event ready for Adelaide Fringe can be overwhelming. Let’s start creating a clear plan and a considered budget. Be ready for the next grant opportunity and your 2022 plan could come to fruition. Presented by Sonal Patel and Mathew Briggs (Under the Microscope Theatre).
Put Yourself Out There
October 2021
WATCH NOW: Put Yourself Out There
Delivered by industry professionals Rebel Yell and Erin Fowler Projects, this session explores how to creatively extend networks and run effective campaigns. Let’s identify your show’s brand, style and marketing appeal. Ever considered using a professional marketing and publicity service? Or wondered how best to align a partnership that ensures you maximise your exposure and complements your producing skills. Delivered by industry professionals this session explores how to creatively extend networks and run effective campaigns. In-person participants also get to workshop as a collective group. Critique and workshop your ideas and collateral – elevate your work and put yourself out there!
Marketing Spend
November 2021
You don't need a big budget to get the word out there, nor do you have to be a big marketing guru to put on a Fringe event. Here’s some hot tips on how to fill the houses without emptying your pockets. Meet with Adelaide Fringe’s cracking Marketing team and work with them on how to refine your marketing strategy. Bring your laptops and get ready to fill out the Marketing Strategy Guide.
Support Material: Presentation Slides
Pitching & On Selling Your Work
January 2022
Fringe is just around the corner and Honey Pot delegates are keen to see the right shows for their programming and connect with artists that are able to talk enthusiastically and concisely about thier work. But what do programmers and presenters want to hear and know? Let us help you refine your pitch and prepare for the HIVE. Honey Pot delegates from this year's program will give you their thoughts on the best ways to contact them and what to bring to a HIVE. Come away with some skills, techniques and tools to confidently on-sell your work.
WATCH NOW: Pitching & On Selling your Work
Manage Your Season
January 2022
Get your head around how to manage your season with a run through of RED61. Learn all you need to know to change capacities, order comps, request promo codes, pull ticket reports, see where your current sales are and more. Here is you chance to learn from the ticketing team just in time before your season starts.
Image Credit: Smashed The Brunch Party, Adelaide Fringe 2021. Photo: Tony Virgo
Image Description: A Fringe performer is holding a microphone and belting out a tune with their head thrown back. They are wearing a nude illusion bodysuit covered in flowers with a matching bathing style head cap.