When registering your venue or event for Adelaide Fringe 2025, you have the option to add Analytics tracking codes for Facebook Conversions and Google Analytics.

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Analytics changes in 2024

Previously, tracking user behavior on our website has been done through the use of "pixels" or "tags". These are small pieces of JavaScript code that are placed on your pages of our website. When a user visits a page, the pixel code sends information back to the server of the company that provided the pixel (like Facebook or Google). This is known as client-side tracking because the tracking code runs in the user's browser (the client).

However, there are a few issues with client-side tracking:

  • Privacy Concerns and Ad Blockers: With the increasing use of ad blockers and privacy tools, many pixels can be blocked from loading, leading to incomplete or inaccurate data.
  • Performance: Each additional tracking pixel added to a page can slow down the page load time, leading to a worse user experience.
  • Reliability: Since the tracking is done in the user's browser, it's subject to the user's network conditions and browser settings, which can sometimes lead to unreliable data.

To address these issues, we are moving to server-side tracking. In server-side tracking, when a user takes an action on a website, the data is sent to the website's own server first. Then, the server sends the data to the tracking servers of companies like Meta (Facebook & Instagram) or Google. 

How to set-up your event analytics in AVR

If you have never set up a business account use this beginners resource to set-up your account.


As part of our commitent to privacy and data security, customers have the choice to opt out of their account details being shared to your pixel in their account settings. This is similar to the email opt in options from previous seasons.

Remember to keep your API keys and secrets secure and do not share them publicly.