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Resources

This guide covers all aspects of e-ticketing, front of house operations, patron admittance, and how to pull your venue reports. We want to ensure all venue managers are Fringe-ready and understand the ticketing processes that are essential for a smooth-running venue.

Contents

Communication with Artists

Artists and venues should have clear and specific conversations about who is responsible for what. Who will be staffing the front of house? Who is responsible for generating door list reports before a show? Our advice is to have these conversations early and include them in any agreements you may have, in order to provide a smooth and pleasant experience for your patrons.

Tracking Ticket Sales

You can track your ticket sales via our Adelaide Fringe reporting suite. Access it by logging in to the Adelaide Fringe reporting suite. If you don't know your login info, you can find it in your 'My Festival' dashboard in AVR.

Within the reporting suite, you can customise and schedule your reports to arrive in your inbox one hour prior to show time (or at any time that suits you). The main report you will require for patron admittance is called Seat Listing with Access Requirement. This report will give you your door list, ticket types, and highlights any access requirements of your patrons. This report should help you with your front of house procedures and audience admittance. You can find instructions for your Audience Door List - How To report on the Adelaide Fringe AVR blog.

For venues with split settlement arrangements for your shows (as agreed upon in AVR), you will have a second reporting login. This provides access to additional reports and the ability to schedule customer and sales reports, aiding in your budgeting and sales tracking.

Selling Tickets to Show Start

To optimise your ticket sales, customers will be able to purchase tickets to your show right up until the start time via our website, Box Offices, and Call Centre. This means that there may be some last-minute ticket sales that aren’t on your printed door list (if printed in advance). If you opt to hire a Fringe e-ticket scanner for your venue, your scanner will give you a real-time door list for any last-minute sales.

If you expect your patrons to purchase last-minute tickets before show time at your venue, you can make this process quicker by setting up a QR code that links directly to the show page on the Fringe website. Customers can use their phone to scan the QR code and purchase directly from the website and will receive an order confirmation/e-ticket as soon as they purchase their ticket.

Patron Admittance Options

There are a few ways in which you can admit patrons at your venue:

  • e-tickets: When purchasing through Adelaide Fringe, every customer is sent an order confirmation containing their e-ticket. In some cases, patrons will also have paper tickets. As patrons enter the performance space, your front of house staff will need to check e-tickets on the patron’s device or paper tickets. You can simply sight their ticket and cross them off your door list.
  • Customer door list: A customer door list can be used in conjunction with checking patron’s e-tickets/paper tickets. You may decide a customer door list is an easier way to admit patrons at your venue as you can pre-stamp patrons to then be quickly admitted at the performance space door. A customer door list is also handy if a patron has forgotten or lost their ticket!
  • e-ticket scanners: In our opinion, this is the superior way to admit your patrons! By hiring a scanner from Fringe, you can digitally scan patron’s e-tickets upon entry. With this, you will also have access to a digital door list, which updates in real-time and displays on the scanner.

If you staff a Box Office at your venue, under your venue agreement with Adelaide Fringe, you are only able to sell tickets to a show a maximum of 1 hour prior to performance start. You will need to manage the sale and admittance at your venue and report to Adelaide Fringe the total number of tickets sold at the door by emailing ticketing@adelaidefringe.com.au at the conclusion of the season.

Troubleshooting Admittance: I Can't Find the Customer? Help!

If a customer doesn't appear on your door list, it could mean a few things:

  1. They may not have successfully purchased tickets.
  2. They may have purchased a ticket after you pulled your manual door list (or try refreshing your scanner door list if using one!).
  3. They may be attending on the wrong night.
  4. They may be attending the wrong venue or show.

First, ask the customer to show you their order confirmation. Check that the name of the show, the venue, the performance date, and time is correct! If there's time, the customer can contact our Call Centre on 1300 621 255 to seek assistance. If you would like to call us directly to check the customer, give us a call on 08 8100 2012. We are here to help each night of the Fringe Season until 10pm.

Summary

  • Communicate clearly with artists about front of house and ticketing responsibilities.
  • Track your sales using the Adelaide Fringe reporting suite and utilise the Seat Listing with Access Requirement report for door lists.
  • Patrons can buy tickets right up until show start, so consider using QR codes or e-ticket scanners for efficient last-minute sales and admittance.
  • If a customer isn't on your door list, verify their order confirmation and contact the Adelaide Fringe Ticketing Team if needed.

Additional Resources