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Welcome to the Adelaide Fringe Honey Pot guide! This resource explains what Honey Pot is, how to get involved, and the benefits it offers to artists and producers looking to extend the reach of their shows beyond the Fringe.

Contents

What is Honey Pot?

Honey Pot is the Adelaide Fringe’s International Arts Marketplace. It's where industry delegates from around the world come to see shows and meet artists. Their goal is to discuss future bookings and find onward opportunities for the incredible talent showcased at the Fringe.

By opting into the Honey Pot program, artists presenting shows at the Adelaide Fringe can significantly extend the lifecycle of their work and secure bookings and programming opportunities across the globe. Honey Pot also includes digital components and presents 'Virtual Delegates' to artists, ensuring a wider international industry stays connected with all the fantastic shows registered for the Fringe.

Who's in the Pot?

The Honey Pot Marketplace is made up of a diverse range of participants, from independent to established artists, producers, companies, and artist management. Our program is inclusive, welcoming first-timers and established producers ready to connect with the world stage.

  • It’s for Artists and Producers who want to present work during Fringe to secure future bookings and extend the lifecycle of their show.
  • It’s for Presenters and Programmers looking for shows presented at Fringe to buy and program.
  • New collaborations, shows, partners, and opportunities are all possible through Honey Pot.

How do you Opt into Honey Pot?

The process is simple! From your My Festival page in AVR, select your registered show. On your show page, click the white Opportunities tab at the top of the page. Then, click Apply to Honey Pot and fill in your show details to build a Show Finder profile.

Ticketing and Reports

By opting into the Honey Pot program, you allow the marketplace team to allocate between 10 and 30 tickets for industry delegates across your season (you decide how many during opt-in). These tickets are exclusively available to Honey Pot industry delegates who have the ability to program or offer opportunities to artists. We value artists and understand you're taking a financial risk by presenting your work, so we are considerate about the complimentary tickets we process.

Honey Pot delegates who book industry complimentary tickets will appear in your show report. You can see who has booked to attend your show and follow up with them afterwards. Information on how to pull reports can be found HERE.

Please note: Honey Pot tickets are only withdrawn from your allocation once booked and confirmed. If your show is sold out, a Honey Pot delegate will not be able to request a ticket.

Industry Program

Throughout the Fringe season and now year-round, both FringeWORKS and Honey Pot program various professional development panels and information sessions open to ALL artists (see Professional Development Series HERE). However, you can access exclusive events by opting into Honey Pot with a registered show.

  • Producer Support Group (Producer-led group conversations and engagement)
  • Honey Pot Connects (Informal networking between Delegates, Artists, and affiliated organisations or events)
  • HIVE (In-person rotating networking and pitching meetings)

Resources and Opportunities

We provide ALL Honey Pot artists with vital resources and exposure to industry delegates.

  • Delegate Finder: Access to hundreds of industry delegates and the opportunity to start conversations, invite them to your show, and develop new connections.
  • Show Finder Listing: All registered Honey Pot shows will be included in the Show Finder. This resource is used by delegates to get an overview of your show requirements and how your work can be presented for touring.
  • Ticket management: No need to worry about door lists. We allocate tickets to industry delegates and provide access to clear reports on who attended your show.
  • Dedicated support: The friendly and approachable marketplace team is on hand to guide and navigate your Honey Pot journey.
  • Professional Development: Get the opportunity to hear more about your craft, absorb ideas, and learn from the best in the industry.
  • HIVE: Engage directly with Industry delegates and discuss further programming in an informal, speed-dating style pitching environment.
  • Exclusive Honey Pot Events: Networking and social events where artists and delegates meet in a friendly and approachable environment.
  • Passion Pitch: Honey Pot artists can choose to provide a 90-second video pitching their work. Compiled by genre, these pitches live on AVR for delegates to review leading up to and during the festival.

Summary

  • Honey Pot is the Adelaide Fringe's International Arts Marketplace, connecting artists with global industry delegates.
  • Opting in can lead to future bookings and extend the life of your show.
  • The program provides access to exclusive professional development and networking opportunities.
  • You can manage delegate tickets and track their attendance through show reports.

Additional Resources